Venture building for a machine manufacturer

Duration: 4 months

Location: Munich

Challenge

Human consumption of plastics poses a major challenge for the environment. In this project, we worked with a German machine manufacturer that wanted to expand its business from hardware to digital business models and contribute to greater sustainability. Our task was to help the company build a successful business developing a marketplace for plastic recyclates. As part of a four-person project team, I was responsible for marketing, recruiting and legal matters of the venture.

Responsibilities

💸 Development of a market strategy and tracking of KPIs for marketing performance

📣 Managing external agencies to develop a brand identity, a website, a product video and participation in trade fairs

🎉 Preparation of the product launch including the creation of press releases and the organization of a release event

👩🏽‍💼 Setting up a recruitment process, conducting interviews and creating onboarding materials

📖 Creation of legal documents including general terms and conditions and customer agreements in collaboration with a lawyer

Result

Together with key stakeholders from the company, we managed to successfully found the venture, develop and launch the product with initial customers and hire a team to take over the business.