Digital strategy for a luxury fashion company

Duration: 4 months

Location: London

Challenge

In light of the coronavirus pandemic, the company has seen a significant shift in sales from brick-and-mortar stores to online channels. However, even before the pandemic, other players were successfully expanding their online business by capitalizing on trends such as live shopping or collaborating with game developers. The aim of the project was to define the key digital growth opportunities for the company to double its online sales within five years. As part of a three-person project team, I was involved in every aspect of the project.

Approach

🔎 Competitive and market analysis to identify key trends and case studies of established companies and start-ups

💡 Collaboration with internal innovation and digitalization managers to take up existing ideas within the company

🚀 Conducting workshops with leadership teams to assess potential impacts and challenges related to growth opportunities

📈 Calculation of a business model for prioritized initiatives using figures from market growth reports

🏗 Coordinate with international and local management to create an implementation plan and define technical requirements

Result

At the end of the project, we were able to present the CEO with an overarching strategy consisting of initiatives aligned with key stakeholders that would enable the company to achieve its revenue growth targets.